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What is E-Mail Marketing and how does it work?

In my opinion, e-mail marketing is one of the method of marketing that uses e-mail to send the products and services to the prospect client.

Marketers and business oweners and staffs can do this task.

You should take care in email marketing that , you have to send to relevant or potential customers .If you will send random emails you will only lose ur time.
create mailing list first then try the email marketing.

E-mail marketing is sending e-mails to people and promoting products, services etc.

Businesses engage in email marketing because it works. And works well. Here are the numbers...

* According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs (reference).
* The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO (reference).
* A summer 2009 survey of Irish marketers found 79% rating email marketing as important or very important to their marketing strategy (reference).
* Shop.org's State of Retailing Online 2009 survey of retailers found that "E-mail is the most mentioned successful tactic overall" (reference).

I did try Senuke and traffic geyser tools. and the work really well in spreading massively my online videos. I notice I did get a lot of traffic day by day.

email marketing works only if you are doing the right procedure, emails sent by business owners are usually flagged as spam so it is wiser to think first on the outcome of your email. Considering the recipients feelings towards our emails and knowing our targeted audience can help to increase the successful rates of our email campaign.