Judging a keyword is very easy. You just think what will be the best keyword you choose for the page you are planning to add title and meta description. Choose the best keyword by your mind and by the help of keyword tools like google keyword suggestion tool and keyword discovery. Also check the density of the keyword in the page and then decide the final and the best keywords.
Change the title of all the pages. The pages should contain unique title. Yes you can repeat the company name on all the pages with some keyword phrase relevant to the page.
