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some logos are absolutely stunning not that they are attractive but there is an surprise element that makes the logo more interesting just like the FEDEX which has an arrow in its symbol, audience appreciate the surprise element in logo design.

Well, you said very well, its the technique to attracting the people toward your presence, and it is th responsibility of the web designer to design a logo in such a way so that it can attract the visitors , sometimes he/she (designer ) add some thing new and extra but the purpose is same i.e. to attract the visitors...

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rosyolivia wrote:some logos are absolutely stunning not that they are attractive but there is an surprise element that makes the logo more interesting just like the FEDEX which has an arrow in its symbol, audience appreciate the surprise element in logo design.

Yes an experienced and good logo designer can make a professional logo design for a company according to the business needs which best suits to the target market.