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Advantages of Email marketing

In my experience, the main advantages of Email marketing are:

1. Relatively low cost of fulfilment. The physical costs of email are substantially less than direct mail.
2. Direct response medium encourages immediate action. Email marketing encourages clickthrough to a website where the offer can be redeemed immediately this increases the likelihood of an immediate, impulsive response.
3. Faster campaign deployment. Lead times for producing creative and the whole campaign lifecycle tends to be shorter than traditional media.
4. Ease of personalisation. It is easier and cheaper to personalise email than for physical media and also than for a website.
5. Options for testing. It is relatively easy and cost effective to test different email creative and messaging.
6. Integration. Through combining email marketing with other direct media which can be personalised such as direct mail, mobile messaging or web personalisation, campaign response can be increased as the message is reinforced by different media.

Disadvantages of Email Marketing
In my experience, the main disadvantages of Email marketing evident are:

1. Deliverability. Difficulty of getting messages delivered through different internet service providers (ISPs), corporate firewalls and webmail systems.
2. Renderability. Difficulty of displaying the creative as intended within the in-box of different email reading systems.
3. Email response decay. Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged.
4. Communications preferences. Recipients will have different preferences for email offers, content and frequency which affect engagement and response. These have to be managed through communications preferences.
5. Resource intensive. Although email offers great opportunities for targeting, personalisation and more frequent communications, additional people and technology resources are required to deliver these.

What is e mail marketing?

Hello Friends......

One of the most important advantages of email marketing is that it allows you to reach global audience with minimum effort. There is no geographical boundary when it comes to email marketing. Although it is still possible to reach global audience with other offline advertising channels like radio, TV and other printed media, email marketing is definitely the cheapest.


The biggest disadvantage of email marketing is that your emails will sometimes be deemed as spam. Today, people are bombarded with lots of unsolicited emails. Email service providers have taken action to enforce more powerful spam filters. Although spam filters are good at blocking spam mails, sometimes they also block legitimate emails too.

Thanks

Advantages of Email marketing
1)Relatively low cost of fulfilment:The physical costs of email are substantially less than direct mail.
Direct response medium encourages immediate action. Email marketing encourages clickthrough to a website where the offer can be redeemed immediately this increases the likelihood of an immediate, impulsive response.
2)Faster campaign deployment:Lead times for producing creative and the whole campaign lifecycle tends to be shorter than traditional media.
3)Ease of personalisation:It is easier and cheaper to personalise email than for physical media and also than for a website.
4)Options for testing:It is relatively easy and cost effective to test different email creative and messaging.
Integration. Through combining email marketing with other direct media which can be personalised such as direct mail, mobile messaging or web personalisation, campaign response can be increased as the message is reinforced by different media.
Disadvantages of Email Marketing
1)Deliverability:Difficulty of getting messages delivered through different internet service providers (ISPs), corporate firewalls and webmail systems.
2)Renderability:Difficulty of displaying the creative as intended within the in-box of different email reading systems.
Email response decay. Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged.
3)Communications preferences:Recipients will have different preferences for email offers, content and frequency which affect engagement and response. These have to be managed through communications preferences.
4)Resource intensive:Although email offers great opportunities for targeting, personalisation and more frequent communications, additional people and technology resources are required to deliver these.

Have a nice day

Hello Friends,
Owing to the lots of distinct advantages to the concept of email marketing, it has soon turn-out to be the most accepted forms of Internet advertising. However, email marketing does have some disadvantages as well. It encompasses the dazzling advantages over other types of marketing both online as well as offline. One of the weightiest advantages to email marketing is the ability to get in touch with a worldwide audience without putting any relentless effort.Another major advantage to email marketing is that the cost associated to it is minimal. Hence, it is within the means of everybody. There are many key reasons which make the email marketing cost-effective. It has the ability to distribute information to a wide range of specific, potential customers at a pretty low cost. As you will be enclosing a list of an email recipients, so there will be no cost connected with taking a list of an email addresses. Moreover, the cost of dispatching the emails is negligible. Furthermore, E-mail, in terms of sending and responses, is more immediate in comparative to traditional mailing. Whenever you are going to convey your message, you will be able to get the prompt response without any stretch of time.The most evident disadvantage to email marketing is the possibility of having your email marketing viewed as a spam which is a matter of concern and thus, should be taken into a consideration because it could prove to be somewhat pricey in terms of the profit margin of your business. Every time, now and there, Internet users are flooded with an unsolicited, junk emails serving as an advertisements which often demand expensive professionals to write, design and implement the project so as to amplify the possibility of your success.Than difficulty in getting the messages is the other disadvantage of it as it is delivered through different Internet Service Providers (ISPs), corporate firewalls and webmail
systems. Recipients use to have different preferences regarding the email offers, content and frequency which all necessitate a communication preference. All these are the grey areas in Email Marketing which call for greater attention.
Thanks.

1. Use online press releases: Online Press Releases are a cost effective way of getting the name of your dental practice in front of thousands of potential patients.
2. Search engine optimized website: Just having a website is not enough in this day and age. What you need is a website that appears on the front page of Google for terms that your patients are using to search for you.
3. Submission to article directories: Prominent article directories get tons of visitors every day and if your articles are published in such directories they will send a good amount of traffic your way.
4. Video Marketing: Since the explosion of online video on the web you can now easily create a video and upload it to YouTube or other video sharing websites and have it viewed 24hrs a day. This inexpensive form of online video marketing is very powerful and continues to work for you like a tireless salesman branding your message to your audience daily.
5. Email List Building: Build an email list of loyal customers that you can use to promote your services, events, and news with the push of a button. Email marketing is powerful in that you can always keep in constant communication with your audience and keep them up to speed with whats going on in your dental practice.

Have a nice day

One of the most important advantages of email marketing is that it allows you to reach global audience with minimum effort. There is no geographical boundary when it comes to email marketing. Although it is still possible to reach global audience with other offline advertising channels like radio, TV and other printed media, email marketing is definitely the cheapest.

It is extremely cheap to launch an email campaign when compared to other marketing channels. In most cases, you already have your own subscribers. So, you do not need to pay to get a mailing list. The cost to send emails is very low. Usually an email will cost less than a cent. As you can see, the cost is very minimal to launch an email marketing campaign.

However, there is also some cost involved in email marketing. For example, when you plan an email campaign, if you do not have in-house designers, you need to hire someone else to design a HTML email template for you. The cost of the template will depend on who you hire. Also, there is also a fee involved for copywriting the campaign too.

Now, let us move on to the disadvantages. The biggest disadvantage of email marketing is that your emails will sometimes be deemed as spam. Today, people are bombarded with lots of unsolicited emails. Email service providers have taken action to enforce more powerful spam filters. Although spam filters are good at blocking spam mails, sometimes they also block legitimate emails too. To prevent this from happening, the subject line and content of your emails should not imply that they are spam. Avoid using words like "Free", "Discounts", "Coupon", etc.

In think, the main advantages of Email marketing are:
The physical costs of email are substantially less than direct mail. Email marketing encourages click through to a website where the offer can be redeemed immediately this increases the likelihood of an immediate, impulsive response. It is easier and cheaper to personalize email than for physical media and also than for a website. It is relatively easy and cost effective to test different email creative and messaging. Through combining email marketing with other direct media which can be personalized such as direct mail, mobile messaging or web personalization, campaign response can be increased as the message is reinforced by different media.
And the main disadvantages of Email marketing are:
Difficulty of getting messages delivered through different internet service providers. Difficulty of displaying the creative as intended within the in-box of different email reading systems. Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged. Recipients will have different preferences for email offers, content and frequency which affect engagement and response. These have to be managed through communications preferences. Although email offers great opportunities for targeting, personalization and more frequent communications, additional people and technology resources are required to deliver these.

Hello friends

In my experience, the main advantages of Email marketing are:
1. Relatively low cost of fulfilment. The physical costs of email are substantially less than direct mail.
2. Direct response medium encourages immediate action. Email marketing encourages clickthrough to a website where the offer can be redeemed immediately this increases the likelihood of an immediate, impulsive response.
3. Faster campaign deployment. Lead times for producing creative and the whole campaign lifecycle tends to be shorter than traditional media.
4. Ease of personalisation. It is easier and cheaper to personalise email than for physical media and also than for a website.
5. Options for testing. It is relatively easy and cost effective to test different email creative and messaging.
6. Integration. Through combining email marketing with other direct media which can be personalised such as direct mail, mobile messaging or web personalisation, campaign response can be increased as the message is reinforced by different media.
Disadvantages of Email Marketing
In my experience, the main disadvantages of Email marketing evident are:
1. Deliverability. Difficulty of getting messages delivered through different internet service providers (ISPs), corporate firewalls and webmail systems.
2. Renderability. Difficulty of displaying the creative as intended within the in-box of different email reading systems.
3. Email response decay. Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged.
4. Communications preferences. Recipients will have different preferences for email offers, content and frequency which affect engagement and response. These have to be managed through communications preferences.
5. Resource intensive. Although email offers great opportunities for targeting, personalisation and more frequent communications, additional people and technology resources are required to deliver these.

Thanks for all friends

Great description. I think all the points are covered in this article.